Here’s an interesting quote from William Walker Atkinson:

“We hear much about Personal Magnetism these days. It is a peculiar quality of the mental being of the individual that serves to bring other persons into a mood or state of mind sympathetic with that of the magnetic person. Some men have this quality developed to a wonderful extent, and are able to bring about a harmonious agreement on the part of other persons in a short time, while others are almost entirely deficient in this respect and their very presence tends to arouse antagonism in the minds of others.

The majority of people accept the idea of Personal Magnetism without question, but few will agree upon any theory attempting to account for it. Those who have studied the matter carefully know that the whole thing depends upon the mental states of the individual, and upon his ability to cause others to “catch” his mental vibrations. This “catching” is caused by what is known as Mental Induction. Induction, you know, is “that property or quality, or process by which one body having electrical or magnetic polarity produces it in another without direct contact. “And Mental Induction is a manifestation of similar phenomena on the mental plane. People’s mental states are “catching” or “contagious,” and if one infuses enough life and enthusiasm into his mental states they will affect the minds of persons with whom they come in contact.

A writer in the “early seventies” of the last century said: “All of us emit a sphere, aura, or halo, impregnated with the very essence of ourselves; sensitive knows it; so do our dogs and other pets; so does a hungry lion or tiger; aye, even flies, snakes and the insects, as we know to our cost. Some of us are magnetic – others not. Some of us are warm, attractive, love inspiring and friendship making, while others are cold, intellectual, thoughtful, reasoning, but not magnetic.

Let a learned man of the latter type address an audience and it will soon tire of his intellectual discourse, and will manifest symptoms of drowsiness. He talks at them, but not into them – he makes them think, not feel, which is most tiresome to the majority of persons, and few speakers succeed who attempt to merely make people think – they want to be made to feel.

People will pay liberally to be made to feel or laugh, while they will begrudge a dime for instruction or talk that will make them think. Pitted against a learned man of the type mentioned above, let there be a half-educated, but very loving, ripe and mellow man, with but nine-tenths of the logic and erudition of the first man, yet such a man carries along his crowd with perfect ease, and everybody is wide-awake, treasuring up every good thing that falls from his lips. The reasons are palpable and plain. It is heart against head; soul against logic; and is bound to win every time.

If you will notice the man and woman who are considered the most “magnetic,” you will find that almost invariably they are people who have what is called “soul” about them – that is, they manifest and induce “feeling,” or emotion. They manifest traits of character and nature similar to that manifested by actors and actresses. They throw out a part of themselves, which seems to affect those coming in contact with them.

Notice a non-magnetic actor, and you will see that although he may be letter perfect in his part, and may have acquired the proper mannerisms, gestures and other technical parts of his art, still he lacks a “certain something,” and that something may be seen to be the ability to communicate “feeling.”

This quote by Atkinson reflects one of the most important aspects of any kind of magnetism: the ability to make the other person FEEL.

If you are successful in this, then you know you are magnetic!

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