Here’s an interesting quote from William Walker Atkinson:

“All of the above mentioned phenomena comes under the head of Fascination, and is the result of the emanation of streams of active Thought-Waves from the mind of a person, the same being strongly concentrated and directed toward those whom the person wishes to affect. The person forms a strong thought in his mind and sends it out to the other charged with the force of a concentrated will, so that the other person feels it most strongly and forcibly.

The fundamental idea is the forming of the thought, and then sending it out to the other person. For instance, if you wish a person to like you, you should form in your mind this thought: “That person likes me,” fixing it in your own mind as a fact. Then project to him the concentrated thought, “You like me—you like me very much,” with an air of assurance and confidence, and the other person is bound to feel the effect unless he or she has acquired a knowledge of the subject and is using self-protection.

The thought should be sent forth with the strength that usually accompanies a strong spoken statement, but you must not actually “speak” the words aloud—you should merely say them strongly “in your mind.”

If you wish to produce an effect or impression Strength upon another person, the same process may be used, changing the Thought and vibrations to the idea that you have a stronger Will than the other person, and are able to overcome his Will— using the silent message of “I am Stronger than you—my Will overcomes yours,” etc.

Some successful agents and salesmen use the following method in reaching their customers. They form a thought that the other person desires their goods very much, and then they send out the Thought-Wave that “You desire my goods—you want them very much—you have an irresistible longing for them,” etc.

Others use the following when they wish another to comply with their wishes: “You will do as I say—will do as I say—you will yield to me fully and completely,” etc.

You will readily see from the above examples that the whole principle employed in any and all of these cases consists of:

1. The Thought of what the person wishes the other to do held firmly in the mind; and

2. The projection of that Thought to the other, silently, in the shape of unspoken words. In the above you have the whole secret of Fascination condensed to a small space.

You will understand, of course, that the words are only means of concentrating and vitalizing the thought. Animals merely feel Desires, but are able to fascinate by the strength of them, although they cannot use words. And one person may fascinate another without understanding a word of his language, the real strength coming from the strength of the desire behind the words. The formation of the desire-thought into words, is merely for the purpose of concentrating and focusing the thought, for words are concentrated symbols of ideas, thoughts or feelings.”

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