Here’s a very interesting quote from William Walker Atkinson:

“It is difficult even to correctly define the term “personal magnetism”, so little are its principles understood by the masses of people. The dictionaries give us but little help in the matter, so vague are their so called definitions.

Perhaps the best definition is the following: “the strong, peculiar, but little understood power, force, or influence, exerted by certain individuals, in varying degrees, by the means of which other persons are attracted to, controlled by, dominated, or influenced by the individual possessing the power; a form of mental influence exerted by certain individuals over those with whom they com in contact”

The principle objection that I, personally, have to the above otherwise fairly good definition, is it implies that only certain individuals possess personal magnetism, the implication bearing that the remainder of the race are devoid of it. This, in my opinion, is a sad mistake.

The truth is, each and every individual is in possession of a certain degree of personal magnetism; that each person may increase the degree and strengthen the power by knowledge and practice.

Even the most “un-magnetic” person possesses personal magnetism, perhaps even to a considerable degree, but it is generally so ignorant of the nature of the force of the means of its employment, that he or she actually repels other persons instead of attracting them.

For, do not fail to note this fact, personal magnetism, like material magnetism, may repel as well as attract – it has its positive as well as its negative side.

Many very repellent persons are really manifesting a high degree of personal magnetism in a negative form, and are driving away persons from them in the same manner that others attract persons to them – it is all a matter of the use of the power.

The fact is that every person generates and throws off a certain degree (varying among different individuals) of personal magnetism, which affects the minds of other persons coming within the field of its influence.

Not only does each person emanate and project a certain amount or degree of personal magnetism, additionally, each person is also constantly surrounded by a field of personal magnetic influence – a personal atmosphere, so to speak. This personal atmosphere affects to a greater or lesser degree other persons coming within its field of influence.”

It’s particular important that you understand the dual nature of magnetism. It can attract or it can repel.

It can also be neutral as we’ve discussed before, but in all fairness, it’s never truly neutral. It’s always one bit more inclined to attract or to repel.

Neutrality often means the possession of heavy internal blocks that don’t allow the correct projection of magnetism. If you unblock them, then you’ll know exactly the true nature of your magnetism and you can then – finally – fix it to what you really want to happen.