Here’s an interesting quote from William Walker Atkinson:
“According to the Master Formula you must not only “know exactly what you want,” but must also “want it hard enough,” and be “willing to pay the price of its attainment.” Having considered the first of the above stated three requisites for obtaining that which you want, we ask you now to consider the second requisite, i. e., that of “wanting it hard enough.”
You may think that you “want it hard enough” when you have a rather keen desire or longing for anything, but when you compare your feeling with that of persons manifesting really strong, insistent desire, you will find that you are but merely manifesting a “wish” for that for which you have an inclination or an attachment. Compared to the insistent “want” or “want to” of thoroughly aroused Desire, your “wish” is but as a shadow. The chances are that you have been a mere amateur—a dilettante—in the art and science of “wanting’ and “wanting to.” Very few persons really know how to “want” or “want to” in such manner as to arouse fully the elemental forces of Desire Power.
An old Oriental fable illustrates the nature of Desire aroused to its fullest extent. The fable relates that a teacher took his pupil out on a deep lake, in a boat, and then suddenly pushed him overboard. The youth sank beneath the surface of the water, but rose in a few seconds, gasping for breath. Without giving him time to fill his lungs with air, the teacher forcibly pushed him under once more. The youth rose to the surface the second time, and was again pushed under. He rose for the third time, almost entirely exhausted; this time the teacher pulled him up over the side of the boat, and employed the usual methods to restore him to normal breathing.
When the youth had fully recovered from his severe ordeal, the teacher said to him: “Tell me what was the one thing that you desired above all other things before I pulled you in—the one desire to which all other desires seem like tiny candles compared with the sun?” The youth replied, “Oh, sir; above all else I desired air to breathe—for me at that time there existed no other desires!” Then said the teacher, “Let this, then, be the measure of your desire for those things to the attainment of which your life is devoted!”
You will not fully realize the measure of Desire pointed out in this fable, unless you employ your imagination in the direction of feeling yourself in the drowning condition of the youth— until you do this, the fable is a mere matter of words. When you can realize in feeling, as well as recognize in thought, the strength of the desire for air present in that youth, then, and then only, will you be able to manifest in expression a similar degree of Desire for the objects of your prime “wants” and “want tos.” Do not rest satisfied with the intellectual recognition of the condition—induce the corresponding emotional feeling in yourself to as great a degree as possible.”